Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.
Liu, E.2015Touring Consumption. Sonnenburg, S. & Wee, D. (eds.). Springer, p. 161-183Research output: Chapter in Book/Report/Conference proceeding› Chapter (peer-reviewed)
| Original language | English |
|---|---|
| Title of host publication | Touring Consumption |
| Editors | Stephan Sonnenburg, Desmond Wee |
| Publisher | Springer |
| Pages | 161-183 |
| ISBN (Print) | 978-3-658-10019-3 |
| State | Published - 2015 |